How Youtube Videos can help your Business

Let me guess, you were scrolling through your phone for hours, reading posts, searching what’s the best method for your business, only to find yourself stuck. After that, you went on to watch videos on Youtube instead and after a while, you are caught in a loop.

But let me tell you this: What if you can use Youtube for business, instead of just using it for entertainment?

A Brief History

 Youtube was founded on the 14th of February 2005 by Steve Chen, Chad Hurley, and Jawed Karim.

Consequently, by the time it was officially launched on December 15, 2005, its total video views skyrocketed, averaging up to two million views per day. And by the summer of 2006, the numbers skyrocketed, reaching up to 100 million videos served on a daily basis.

On the contrary, while it was having a huge amount of user influx, problems arose. They needed to buy and upgrade their hardware to continually serve the masses, and of course, they also had to face copyright issues from entertainment companies. During that predicament, Youtube began looking for a buyer.

In October 2006, Google bought Youtube in stock and dealt with various media companies to settle the copyright issues. The deal was finalized in November. ^[1] “YouTube | History, Founders, & Facts – Encyclopedia Britannica.” 2 Mar. 2022, https://www.britannica.com/topic/YouTube. Accessed 13 Apr. 2022.

Today, Youtube contributes 11% of overall revenue to Alphabet Inc. (Google’s Parent Company) ^[2] “Google’s Incredible YouTube Purchase 15 Years Later – Investopedia.” 2 Sep. 2021, https://www.investopedia.com/google-s-incredible-youtube-purchase-15-years-later-5200225. … Continue reading. Over 2.3 Billion People around the world watch videos on Youtube and conduces around 25% of global mobile traffic. ^[3]“YouTube User Statistics 2022 | Global Media Insight.” 3 Jan. 2022, https://www.globalmediainsight.com/blog/youtube-users-statistics/. Accessed 13 Apr. 2022.

And for Google, that is a great investment indeed!

Now for the big question, Can Youtube help you with your business?

Unlike Google, you don’t really need a huge amount to have a great investment, all you will need is a little bit of time, some topics, your products/services, and put them into a Video!

Here are the reasons why you should use Youtube for your business:

Youtube is a Marketing Tool

As the second most popular social media platform in the world, using it as a marketing medium is a big advantage. You can use it to spread the word about who you are, what your brand is, what you do, your products, your promos… the list goes on and on.

 Creating a channel is easy as 1,2,3

Creating your channel only requires you to do a few things: One, sign in with your Gmail account (who doesn’t have one these days?)

Two, click on Youtube Studio.

And Three, set up your profile picture, your channel name, and voila! you now have a Youtube Channel.

Showcase your products/services with the use of Videos

You don’t need to go door-to-door just to show your products, you can make a creative video about what you do and then publish it for general viewing.

 

Brand Awareness

Youtube will not only help you gain viewers, it will also help you spread your brand personality generating brand awareness.
 

Credibility

If you talk about your business, your niche, and your expertise, people will start to believe that what you say is relevant and in return, you will gain their trust.

 Ad Campaigns

Of course, if you have the budget, you can run ads that gives you the option to choose your target audience, proximity, and of course, length. You can also set unskippable ads!

According to Youtube Advertising, viewers are 2x more likely to buy something they saw on youtube and over 70% say that it makes them aware of new brands. ^[4]“Online Video Advertising Campaigns – YouTube.” https://www.youtube.com/intl/en_us/ads/. Accessed 13 Apr. 2022

Tired of editing videos by yourself? Check out Why you should hire Video Editors for your Youtube Channel

Not convinced yet? Here’s a testimony from one of our clients:

“My partner and I use YouTube to find clients to work with when they are in the beginning stages of relocating to Orlando, Florida. By utilizing search engines like Tube Buddy we are able to target people who are searching YouTube to find out more information on the area before they have a Realtor to work with.
Since we have been using YouTube we have over DOUBLED our business to the point where we are now hiring other real estate agents to join our team and take on clients.
Francheska King
RealtorYoutube is a great platform that you can leverage on to help your business gain brand awareness, spread information about your products and services, and most of all, credibility. Here in OceanClick Virtual Solutions, we offer Youtube Video editing, Youtube SEO, Graphic Designing, Virtual Assitance and many more. Connect with us to find out more.

About the Author

KENNETH PAUL SILVA
Kenneth or better known as “KP” is the Multimedia and Graphics Specialist (MUGS) Senior Trainer in the Human Resource Department. He is also a team member of the Marketing Team. Besides from being a Multimedia and Graphics Specialist, he is also a DJ/ Multi-genre Music Producer, and a Portrait Artist at the same time. He loves Music, Arts, Philosophy, and Cooking.